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Thermal Printers, Thermal Transfer Ribbons,

Label Applicators, EAS Tags, Swing Tags and More.


and Blank Labels

Tel: 01869 350442


Digital printing

Guidelines for supplying artwork

Artwork that is not supplied using the following criteria may require design work that will incur additional costs. Our sales team will advise an estimate for allrequired amendments before proceeding.


Colour mode of files supplied

  • All files should be supplied using CMYK colour mode and not RGB
  • Pantone colours should only be used if being matched. Where additional colours are needed (e.g. Orange, Violet, Green) to achieve Pantone match, this may incur additional charges which will be advised by our sales team. All orders quoted using CMYK will be matched as close a possible but please be aware that a pantone match is not guaranteed.
  • Artwork using Black should be supplied as “100% black”. If a richer Black is required then values of Cyan 20%, Yellow 20%, Black 100% can be used.
  • Ink coverage in text, pictures or graphics should be no more than 310%
  • Registration should not be used as a colour or 0% for White. It should be used for crop/trim/registration only.
  • Colour consistency should be maintained across ranges. If there is a colour change then please inform us when you submit your artwork.


Please note: Digital printing is very detailed and will pick up any slight issues in the files, so it is imperative that a/w is to a very high standard.

File formats - Files types such as .eps, .tiff or .jpeg should be at least 300dpi when placed/viewed at 100%. Please do not convert a lower resolution file to 300dpi as this will NOT improve the image. Please also note, we will not be able to change/edit Photoshop files unless they are supplied as a layered PSD file with fonts (if used) all supplied.


  • Illustrator .eps files should have all “type” outlined and images should beembedded
  • PDF’s should have both the fonts (if used) and images embedded.
  • If “type” is not outlined or text change are required, we will need the font supplied (both screen and printer versions).
  • Cutter guides, foil, varnishes and white must be on separate layers and coloured as a spot ink.
  • Please ensure that any a/w is intact under the cutter guide and also, please supply the guide as a “stroke” and not “fill”.


Bleed & Quiet zones - Bleed is the area that prints beyond the trim marks or cutter guide of a label. This bleed should be at least 1.5mm all around the relevant design. The quiet zones are areas inside the trim marks or cutter guide where nothing critical is being printed. This should be at least 1mm of no print all the way around.


Databases - should be supplied in an editable format and within the following guidelines


  • File formats preferred are .csv, .xls, .xslx or .txt
  • Please format text in as needed – i.e. CAPITALS, Upper And Lower Case, or lower case.
  • Columns should be headed: Column_1, Column_2 and so on.
  • Please only supply information in the columns or cells that are relevant to the order and will be printed. All other data should be removed.


Please note, all databases supplied are treated as “clean and reviewed” and we will print exactly as the files provided. We will not edit or proof read any databases before printing.


How can we receive your files?

On a CD or DVD – a hard copy must be included

Email - please send files to

Dropbox – our sales office will provide you access

Call 01869 350442 for further information.


The software we support

Adobe Illustrator

Adobe Indesign

Adobe Photoshop

Adobe Acrobat


Please don’t hesitate to contact us to enquire about other file formats you are using.


General comments

  • Hard copy/visuals - Please send a visual PDF or hard copy, when supplying any disks or files
  • Bleed – A minimum of 1.5mm bleed should be included on any design that prints beyond the trim marks or cutter guide
  • Layers on artwork – If a white, foil, varnish or cutter guides are shown within a design then please ensure these are noted as a separate layer and coloured as spot inks.
  • Resolution – Files must achieve a minimum of 300dpi
  • Fonts – Minimum point size 4.5pt for positive, 6pt for reverse out text (Font and colour dependant. Please open up small reverse text by 0.03mm).
  • Barcodes – High quality readable codes should be included in your design. We can create
  • barcodes but prefer them to be supplied


Axicon Group, Church Road, Weston on the Green,

Oxfordshire, OX25 3QP, UK © Copyright Axicon 2001-2018